About Sofia Chand

Education

Experience

  • 2017 - Present
    UpAI LABS FZ LLC (Pre-Seed and Seed)

    CO-FOUNDER AND PRODUCT MANAGER

    • Responsible for product planning, strategy, mapping and execution • Manage the Tech and Design team to take the product from concept to prototype to user acceptance testing (UAT) to market release • Follow agile practices to ensure strict adherence to the product roadmap • Formulate the pricing plan through competitor research and value analysis • Liaison with third parties for partnerships, licensing opportunities and marketing programs • Lead generation through social media, email marketing and content • Carry out product presentations for investors and potential customers

  • 2017 - Present
    TURTLECARD FZ LLC (Pre-Seed and Seed)

    CO-FOUNDER AND PRODUCT OWNER

    • Develop the product vision and roadmap through research, analysis and experience • Work closely with co-founder, developers and designers for product conceptualization through to the development and release of website and app. • Liaison with marketing teams to ensure the product is adhering to social media requirements (SEO, SMM and SEM)

  • 2014 - 2017
    DIGITAL CONCEPTS IT SERVICES LLC (Pre-Series A)

    CO-FOUNDER - OPERATIONS, HR AND DIGITAL

    • Established and successfully operated the business from inception • Planning and leading the IT and Design team from ideation to completion including brand guidelines, UI/UX, technology stack, UAT, and cloud hosting • Leading Operations team to establish processes, frameworks, marketing objectives, and management reports • Delivery of all HR KPIs through the team, mainly recruitment, operations and performance management.

  • 2012 - 2014
    ROADS AND TRANSPORT AUTHORITY

    CHIEF ANALYST (SALES - MARKETING & CORPORATE COMMUNICATIONS / COMMERCIAL & INVESTMENT)

    • Quantitative and qualitative statistical analysis and periodic report generation for forecasts, target-setting, trends evaluation, sales and action plans • Section SPOC for DGEP, internal audits and company quality procedures • Led 2 significant projects for Metro Retail and Naming Rights including managing an external outsource team • Process and guidelines development for prospect identification, sales, maintaining supplier contracts, documentation, grievance resolution, sales output and daily operations • Initiating and reviewing project plans for increasing commercial revenue streams within existing services

  • 2007 - 2010
    ROWYAH MARKETING SERVICES LLC (Citibank NA)

    HUMAN RESOURCES MANAGER

    • Led a team of 6, providing strategic direction and overlooking outsource division HR for Citibank NA, UAE • Developed and implemented new HR policies in line with labour laws and re- implemented the HRMS for better processes and tracking • Bought the audit issues down by 95% and reached minimal severity rating • Managed the government relations team to fulfill regulatory requirements • Formulated and presented HR dashboard and MIS for management review

  • 2007 - 2007
    WADHAVAN FOOD RETAIL

    HUMAN RESOURCES MANAGER

    • Played a pivotal role as the conduit HR partner for retail employees • Streamlined HR processes, updated and implemented systems • Created a new compensation and benefits structure to attract and retain talent • Responsible for legal compliance, disciplinary issues and training

  • 2006 - 2007
    CENTURION BANK OF PUNJAB

    RESOURCE MANAGER

    • HR Business Partner for two verticals with a strength of 1000 employees • Accountable for their recruitment, induction, training and learning plans • Created a system to track and monitor all business requests for timely resolution • Coached management trainees on company vision and values

  • 2004 - 2006
    CITIGROUP GLOBAL SERVICES

    PROCESS EXECUTIVE - HR

    • HR SPOC for 2 divisions to meet their manpower needs and induction • Organised and conducted major recruitment drives through various channels • Recognised for a voluntary project to devise and improve the cost tracking system • Served as Recruitment Team SPOC for Oracle implementation

  • 2001 - 2003
    INFO EDGE INDIA PVT LTD

    ASSISTANT MANAGER - CRM RECRUITMENT

    • Liaison with clients for their manpower requirements • Sourcing and screening potential candidates through various sources • Manage a centralized candidate database for clients

Expertise

Agile Processes
Product Management
Policy Formulation
SaaS
UI and UAT
Pricing Strategy
Budget / Cost Tracking
Customer Acquisition
Performance Management
Softwares - HTML, CSS, JS, Adobe, Sketch, Ionic, +

Honors & awards

  • 2014

    Best New Assessor

    Got awarded as the Best New Assessor in my first assessment cycle with DQA (Dubai Quality Awards) by the Dubai Economic Department

  • 2017-18

    Best Deputy Team Leader

    Got awarded as the Best Deputy Team Leader in the 2017-18 assessment cycle in DQA (Dubai Quality Awards) by the Dubai Economic Department

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