About Rukshan Weerapperuma
Academic Level Master’s Degree
Age 28 - 32 Years
I am a qualified marketer and a sales professional, with 10 years of working experience in diverse organizations from global banks and local conglomerates in Sri Lanka and in The state of Qatar. I have grown from a Sales representative to a Sales Manager through my hard work, customer relationship management skills, and business development expertise. Experienced professional in developing new business with meeting new customers, using existing referrals, and delighting customers by implementing the three “Ps” of high-quality customer service: Professionalism, Patience, and a People-first attitude. A strong believer in continuous learning is vital to growing as an individual and a professional marketer.
The University of the West of England, Bristol, United Kingdom
• Currently reading the program at Bristol Institute, Sri Lanka • Coursework includes - Leadership, Finance, Strategy Implementation, System Implementations, Human resources, Digital transformation systems, Customer and International Market Analysis
Business Management School, Colombo, Sri Lanka
• Qualification recognized by Northumbria University, UK at NQF Level 6 with progression to the Masters Degree (Business). • Coursework included - Management fundamentals, Managing People, Finance, Marketing, and research.
Charted Institute of Marketing (CIM), United Kingdom
• Membership Number: 40073297. Professional qualification equivalent to Level 7 • Coursework included - Digital Marketing, Global Marketing decisions, and Corporate digital communications
2021 - Present
Lex Duco (PVT) Ltd, Colombo, Sri Lanka
Responsible for the overall company sales and marketing while analysing the new trends and business opportunities in the industry. • Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls. • Developing the sales team through motivation, counselling, and product knowledge education frequently. • Achieving the assigned sales targets while overlooking the sales team. • Designing and implementing a strategic sales plan that expands company’s client base and ensure its strong presence. • Identifying possible marketing trends and act accordingly to grow the business.
2020 - 2020
Rambler Qatar Co WLL, Doha, State of Qatar
Expanding the client portfolio by selling and marketing latest printed & promotional products and corporate Gifts, personalized with client’s logo. • Managed end-to-end client relationships, including cold calling, negotiation, contracting, billing / invoicing, onboarding, payment collection, account management, and after sales service. • Approached personal sales activities from a strategic perspective by understanding the relative importance and priority of the current client base, and directing personal sales efforts accordingly. • Worked closely with the billing team, supplier team and delivery team to offer a personalized service to customers. • Responded to clients queries promptly and introduced the appropriate products that meet their promotional requirements. • Developed pricing lists & rates and negotiated with suppliers and delivery partners.
2019 - 2021
Pioneer Institute of Business & Technology, Colombo, Sri Lanka
Accountable for managing, coordinating and motivating company sales and marketing team and functions to achieve required sales targets. Supervise the planning and development of company marketing and communications materials. • Managed a team of 4 executives and closely monitor their performance and increased company portfolio and revenues. • Increased conversion rates by 65% through various social media contests. • Developed high-impact marketing strategies to target new business opportunities and markets such as business ventures and partnerships with other educational institutes. • Coordinated marketing events to enhance brand awareness and convert new sales within the department marketing budget. • Evaluated employee performance and identify hiring and training needs.
2017 - 2019
Aitken Spence PLC, Colombo, Sri Lanka
Handled SMEs and large-scale corporate client accounts and increased sales by engaging customers with high skilled customer relationship management. • Successfully supervised the overall activities of three (3) team members worked within two locations. (Head office and the Colombo branch) • Introduced cost effective delivery methods within Asia and Europe for the Air Mail product and reduced 45% cost in the department. • Worked closely with the operations staff to eliminate paper-based delivery methods in courier products and Air mail products and implemented online delivery confirmations. • Accountable for Colombo territory sales and business development to increase the company portfolio and revenues while retaining existing customers.
2015 - 2017
Nations Trust Bank, Colombo, Sri Lanka
Catered to personal banking and corporate banking customers to do their transactions with secure options while increasing company portfolio by cross selling and up selling bank products. • Cross sold products such as SMS banking / instalment scheme features to customers while assisting their queries. • Reviewed banking statements and audits to identify inconsistencies. • Implemented personalised customer service to victims (People who faced fraud transactions from their credit or debit cards) by meeting them personally and follow up with them till they get their money back with a new card. • Executed new strategies to identify potential fraud patterns in credit or debit cards. (Duplicates / Suspicious or Unusual)
2011 - 2015
The Hong Kong and Shanghai Banking Corporation, Colombo, Sri Lanka
Joined as a school leaver and handled personal banking customer accounts while promoting HSBC credit cards and loan products to grow the company market share. • Coordinated territory marketing campaigns with two (2) juniors and achieved 153% target in August 2014. • Handled individual and team customer complaints effectively by meeting them personally. • Presented presentations to top level management about market share / individual achievements in monthly meetings. • Organised brand awareness campaigns within the major cities in Sri Lanka and successfully increased awareness by 25%.