About paulo roberto obata



  • 2018 - Present
    Data Innovations LLC

    Latin America Sales Manager

    Regional sales manager, responsible for all Latin America area and its countries. Commercial activities like planning, develop and execute sales and marketing, hunting direct key accounts (prospecting new leads and upselling features for current customers), develop regional distributors (complementary IT solutions) and maintain relationship with local teams (from the subsidiaries) of the worldwide business partners of the company. Participation in annual trade fairs like AACC (US), Hospitalar, SAHE, JPR, CBPC, CBAC (Brazil), National Pathology Fair (Mexico) and others, looking for brand awareness, local relationship with global partners and direct customers, new opportunities in information technology (IT) sector, IVD providers, HIS/RIS/LIS/ERP and third-part middleware, software companies, start-ups in general and so on. Register all actions (end user) in our CRM (Salesforce) like quotes, contracts, and invoices. Regional commercial voice of the company, promoting presentations and basic trainings for all levels, purchasers, IT, scientific health professionals, executives, board of directors. Results delivered such as historical track record in sales (CAGR) with +5% and +7,70% (2019, 2020 respectively), customer base 25% increased, three new countries (breakeven) opened, modules first ever sold, and since middle of 2019 the pioneer to present internally the idea to change the offering concept, to build a pilot solution and then start selling the subscription model for the company.

  • 2016 - 2017

    Regional Sales Manager

    Regional sales manager, state of São Paulo (SP) coverage, specialty drugs segment. Leader with a direct team with four (04) field sales representatives, serving healthcare in the specialty pharmaceuticals sector, responsible for approximately 300 clients, such as Public and Private Hospitals, the Health Bureau in some SP cities, and the Health Bureau of the SP state, private clinics specialized in Oncology, Hematology, Chemotherapy, Infusion, Dialysis, Home-Cares, Vaccines, Medical Centers, Specialty Pharmacies & Drugstores, Health Insurances, Compounding Pharmacies, PBM’s (Pharmacy Benefit Management) and others. Sales leader to drive, coach, training, and set the goals monthly throughout the team, to deliver the regional quota results. Outstanding achievements by earning the yearly bonus of 2016, greatest sales performance with a historical track record for the regional at that time in May 2017 picking approximately 108% growing revenue year-by-year. A contributor for two breaking records in company´s history, daily and monthly performance, by November 2016 and March 2017 respectively. Daily basis activities like handle business meetings, public biddings and private contracts, building relationship in the healthcare with multiple stakeholders with more than 60 pharmaceutical industries, dealing with more than a thousand catalog items focused into the specialty drugs businesses.

  • 2013 - 2016
    SisnacMed Health Solutions

    National Sales Manager

    Responsible to manage the national sales team, internal sales operations and to develop the international partners/worldwide distributors, in healthcare hospital segment. Direct team with four (04) internal sales executives and the field national sales coordinator. Plan the road map, strategies and execution, planning sales ERP dashboard, lead weekly team meetings training sessions, align the teams with the vision, mission, culture and the knowledge of the products and services to improve the performance of the company. Elaborate customized proposals for the clients, having meetings and present it in case of complex projects. The company manufacture, export and import equipment’s, medical devices, silicon implants and consumables materials, focused in special projects for pharmacy, nursery, nutrition, infra-structure automation, IT consulting services and disruptive technologies, for public and private Hospitals, such as aesthetic products for dermatology and plastic surgery clinics segment. Implemented successful long-term sales strategy with free lease trades, rent products, studies of financial viabilities. Sales revenue with increased 11% (2013-2014) and 15% (2014-2015) year over year. Record track sales in company’s history on September of 2015. Trade fair expositor such as Hospitalar Brazil 2014, 2015 and 2016, SBRAFH 2013 and 2015, Expo Hospitalar Chile 2015 and week training in Colombian manufacturing beds, technical learning.



Leave Your Review

  • Overall Rating 1.0