Master in Marketing

Bachelors in Mass Media Advertising

Brand Services Associate

Clients handled : Lakme & MX Player Taking brief from the client to devise a strategy. Strong experience in handling ATL/BTL campaigns. Worked for Lakme CC Cream Client to deliver the new product launch campaign across India - Lakme CC Cream Film ( 25 sec) which involved the release of Digital , Print , OOH in different languages. Worked with MX player client to deliver the launch for their new brand campaign - MX Player ( Maa- Paa & Ghoda Film - 35 sec) Executed and worked for new business pitch for Living Foodz show pitch , MX player show pitch - Samantar , Pawan & Pooja. Negotiating with clients about the costs, goals and details of a campaign. Worked on commercial advertisements while coordinating with the client , agency and the production and also managed the finances of the accounts.

Young Creative Operation Partner

Clients handled : Godrej Properties, Godrej Housing Finance, Godrej Customer Centricity Responsible service delivery ensuring client retention and positive reference. Taking brief from the client to devise a strategy to meet the needs of the clients. Close interaction with the core cross functional teams to improve the product offering to the clients. Keeping in contact with the client at all stages of their marketing campaign. Attending client meetings, contributing to discussions and taking relevant notes. Managed the entire campaign for Godrej RK  Studio and Godrej Housing Finance for the launch of the brand. Maintain the finances of the accounts.

Trainee Content Writer

Wrote content articles for websites, Facebook and Blogs, E-mail messages for advertisement purposes. Collect and collate necessary secondary data from both the internet and the clients for a particular topic assigned. Helping in designing the layout of the website if necessary to make the website more appealing to the audience.

HR Officer

Approving job descriptions and advertisements. Recruiting and scrutinizing documents. Recording and auditing of personal data for all the employees.

Project Consultant Intern

Clients handled : Revital, HIT, Abzorb Powder, Grofers Responsible for assisting senior managers with  campaigns and supporting the Account Director with the management of clients. Research and analysis for brands , preparing innovation decks , weekly /monthly reports and competition analysis. Handled vendors and was the only point of contact between the vendor and client. Close interaction with the core cross functional teams to improve the product offering to the clients. Attending creative and strategy discussion meeting for new briefs , contributing to discussions and taking relevant notes. Maintain the finances of the accounts.

PR Intern

Clients handled : Mahanagar Gas Ltd( MGL) , Saint Gobain - Gyproc and Saifee Burhani Upliftment Trust (SBUT) Tracking newspapers, magazines and online media and daily media updates for client Assisted in the development and implementation of PR campaigns and creating PowerPoint presentation Researched and drafted articles for the clients Assisted in pitching media and securing placements Build PR Reports, develop and update media lists daily; and propose new contacts’ for team’s considerations Helped, develop and brainstorm new story ideas to drive press stories

Market Research & Promotion Intern 

Research for New Brand launch.   Promotion of Wipro’s FMCG products. Handling Sales Team Compilation of Data.

Topper for Graduation 2012-2015

Gold Medal for coming first for all three academic years (2012-2015)