About irena niskanen



  • 2019 - Present
    Various companies

    Project-based International Trade Specialist, Market Entry, Go-to-market and Global Sourcing Expert

    Internationalisation, market research, global sourcing. Finding suppliers, partners and clients. Developing sourcing, go-to-market and market entry strategy, matchmaking, securing the distribution network, export.

  • 2017 - 2019
    Parkanon Listatehdas Oy

    International Trade Specialist, Market Entry and Global Sourcing Expert

    Analyses of company\'s readiness for internationalisation, market research, detecting the potential of the market, global sourcing, finding suitable clients, partners and suppliers in new markets. Developing effective operational sourcing and market entry strategy, matchmaking, securing the distribution network, export.

  • 2011 - 2017
    Hit Lab Oy

    Marketing Communication Director

    Direct brand management, PR, media relations, product launches, advertising, sales collateral and trade show marketing. • Identified opportunities, researched new product possibilities, collaborated with the engineering team and created campaigns generating awareness and sales. • Created a web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field representatives. • Wrote catalogs, course guides and training brochures that enhanced the sales representatives understanding of complex product features and helped them sell more effectively. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

  • 2008 - 2011
    Solid Rain Studios Oy

    Marketing Manager

    Developing marketing programs. Used an integrated approach to create balanced programs to build company brands and businesses. • Designed strategies to promote the products and services of the company through accessible media. • Designed positioning strategies, promotional strategies, and marketing plans for the company.

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