Bachelor\'s Degree of Business Administration

High School Diploma

Commercial Planning Analyst

** Led a stretch-project with the Senior Brand Manager & Marketing Manager of “Johnson’s Adult” portfolio, which required me to study and analyze consumer behavior at our biggest key accounts, where I presented key findings and insights for our product strategy o Conducting monthly in-market sales analysis, to derive insights and business intelligence that will navigate future strategy & business operations o Leading monthly business reviews covering commercial analytics for entire focus portfolio, liaising with the Marketing, Sales, Supply & Finance teams to deliver full picture results and analysis o Ensuring demand forecast accuracy and aligning accordingly with distributor/ key account inventory levels to ensure healthy and adequate inventory and avoid a stock build-up. o Led our MTP preparation; 5-year strategic plan, working on macroeconomic conditions in the GCC and analyzing how this will alter our business strategies and how to react accordingly, presented and liaised with the GCC board members

Assistant Marketing Finance Manager

o Managed brand support expenditure & non-brand expenditure and prepared monthly presentations to key stakeholders o Supported marketing team by building business cases and assessing NPV for all financials aspects of their campaigns including any SKU upgrades/launches o Performed deep dives of each brand separately, assessing volumes, margins and altered pricing scenarios for an efficient resource allocation of the marketing investment, liaising with all budget holders to pass on all findings o Drove discussions with marketing team to plan future budgets and drafted final output

Associate

o Assessed levels of financial risk within organizations, audited procedures and evaluated financial control systems to ensure they are accurately followed and complied with o Presented audit opinion upon completion of audit tests and findings.